Wireless Marketing News
:: Wireless Marketing News ::
Will BlackBerry’s touch-screen gamble pay off?
By Sarah Reedy
RIM strayed from its core expertise with its first touch-screen handset; the consumer market could decide if its bet paid off....
CES: Yahoo CEO announces software development platform
By Sarah Reedy
As the world is becoming more open, interoperable and social, everything is going mobile, and the future becomes about making the Web experience simpler and more efficient for its more than one billion users to manage their online and offline lives, Jerry Yang, CEO of Yahoo told Consumer Electronics Show attendees today...
Broadband business wireless firm expands to NYC
By Carol Wilson
Its nickname is humble – BOB Broadband – but a new wireless service provider has lofty ambitions for providing wireless services to large businesses, particularly those in financial services, using licensed spectrum...
Motorola unveils stand-alone Mobile TV player
By Kevin Fitchard and Sarah Reedy
Motorola today took the wraps off what amounts to a mobile digital video recorder--a stand-alone large-screen handheld that renders live mobile broadcast video but can time-shift, pause and record content according to users’ wishes...
LG Voyager more searched than iPhone
By Sarah Reedy
With the holidays rapidly approaching, the LG Voyager may be the more popular gift to give than Apple’s iPhone this year...
Sprint to offer MySpace Mobile for free
By Kevin Fitchard
MySpace’s isolation on the Helio and AT&T content decks has come to an end. Today Sprint announced it would include MySpace’s WAP site in the Sprint Vision portal along with News Corp.’s other mobile-enabled Web properties, Fox Sports and IGN...
Survey calls for customer experience overhaul
By Sarah Reedy
When Forrester Research asked nearly 5,000 consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences, wireless carriers kept coming up short...
Go2 Media gets on deck with Verizon
By Sarah Reedy
Mobile media company Go2 Media today announced that Verizon Wireless has included Go2’s local content in Verizon Mobile Web 2.0 portal...
Sprint to soft-launch WiMAX before Christmas
By Kevin Fitchard
Within the week, Sprint will turn live its WiMAX networks in Chicago and Baltimore-Washington D.C., Sprint officials said today...
Advertising goes mobile
By Sarah Reedy
The mobile ad market is ready to explode--with or without the help of carriers...
Nokia Ovi plans grow more ambitious
By Kevin Fitchard
AMSTERDAM--Nokia plans to take the offensive with Ovi in 2008. At its annual Nokia World conference, the company unveiled not only a plan to include unlimited music downloads through Ovi with the purchase of a Nokia music phone but also a blueprint for its new Web services portal ...
Wi-Fi more addictive than coffee?
By Sarah Reedy
Could Wi-Fi be more addictive than coffee? With Wi-Fi chipset sales poised to reach 300 million units this year, the Wi-Fi Alliance and In-Stat think it just may be...
Tracking the hubby and kids, WaveMarket takes off
By Sarah Reedy
As family tracking services seem to be gaining traction in the mobile handset arena, California-based WaveMarket is emerging as a major force in the market. The mobile location-based search and services company announced its sixth commercial deployment this week, partnering with Canadian communications provider MTS Allstream to bring GPS tracking to its wireless customers...
Analyst: Multimedia phones will dominate in 2008
By Sarah Reedy
Shipments of multimedia mobile phones will exceed 300 million units – surpassing television purchases – in 2008, according to a research report released today by MultiMedia Intelligence...
AT&T takes Napster mobile
By Sarah Reedy
AT&T’s music downloading store will officially be open for business on Friday. AT&T is taking Napster, the online downloadable music service, mobile on its latest music phone, the SLM by Samsung...
EarthLink backs away from muni Wi-Fi
By Kevin Fitchard
EarthLink’s municipal Wi-Fi business is in tatters, and the Internet service provider itself may pull the plug on the business before too long. On Friday EarthLink Chief Executive Officer Rolla Huff said the company is looking for strategic alternatives to its muni Wi-Fi business...
Surprising news about e-book bestsellers
By Joan Engebretson
It’s been 10 years since electronic books arrived on the scene, enabling readers to download full-length text of best sellers to their personal digital assistants—and these e-books have been quietly gathering a following...
In the off-deck circle
By Kevin Fitchard
MLB taps Qualcomm to manage its direct-to-consumer content sales...
Redline enters U.S. WiMAX market at 3.65 GHz
By Kevin Fitchard
Redline Communications said today it is the first WiMAX vendor to receive FCC certification for its equipment in the newly opened 3.65 GHz bands. The certification marks Redline’s entrance into the competitive U.S. market as a WiMAX vendor....
Qualcomm, AT&T bank on Firethorn
By Kevin Fitchard
Qualcomm is expanding its broad wireless technology portfolio to mobile banking, revealing today its intent to shell out $210 million to acquire Firethorn, an early pioneer in the field...
VeriSign goes back to basics
By Tim McElligott
So much for VeriSign’s experiment with telecom. The company said today its new strategy is to go back to basics and stick with its core competency: Internet security...
Alltel childproofs mobile phones
By Sarah Reedy
Alltel Wireless today announced the launch of Axcess Family Finder, a GPS tracking application designed to increase safety for adolescent users and peace of mind for their parents...
Android innards: Java twists and licensing turns
By Rich Karpinski
As promised, Google released the software development kit (SDK) for its new mobile operating system Android on Monday, and with the code in the wild for less than 24 hours, impressions are starting to roll in...
BSG adds mobile bill payment to payment gateway
By Tim McElligott
Through its relationships with service providers, BSG Clearing Solutions claims it can touch every household in the U.S. and help providers charge for content and other services from third parties. But that’s not enough. BSG wants to touch every mobile user as well...
Jiangsu Mobile, Kodiak bring push-to-talk to China
By Sarah Reedy
Jiangsu Mobile Communications announced today that it has selected Kodiak Networks to supply push-to-talk (PTT) technology for its customers in the Jiangsu Province. JMCC is a subsidiary of China Mobile, the largest telecommunications operator in the world and the largest publicly listed Chinese corporation...
